Australian Boomers sign Airbnb as naming rights sponsor

Australian Boomers sign Airbnb as naming rights sponsor

Basketball Australia and Airbnb today announced a new deal which will see the global leader in community-driven hospitality become the naming rights sponsor to the men’s national team program.

As part of the deal, Airbnb will become the naming rights sponsor to the Australian Boomers, Under 19 Emus and Under 17 men’s team, as well as a major sponsor of Basketball Australia.

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodation around the world – online or from a mobile phone.

Growing in popularity worldwide at a meteoric rate, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 190 countries.

Airbnb brings together Boomers fans all over the world, hosts and guests, whose passion for the game and support for their team unites them as one.

Basketball Australia Chair Scott Derwin said to secure a naming rights sponsor with an organisation with the calibre and global reach of Airbnb was a ringing endorsement of Australian basketball.

“Basketball Australia is very proud to have Airbnb – an organisation boasting tremendous recognition and popularity worldwide – throw significant weight behind the Boomers and our men’s national team program,” Mr Derwin said.

“The Boomers are enjoying massive popularity with the phenomenal success of our athletes in competition both at home and abroad, so this partnership with Airbnb is a natural fit – particularly considering the strong sense of community between these two brands.

“Most importantly, the corporate support provided by Airbnb will be invaluable to Basketball Australia’s men’s national team program as we ramp up preparations for the 2014 FIBA World Cup and the road to the Rio Olympic Games.”

Airbnb Country Manager – Australia and New Zealand Sam McDonagh said: “As an international company Airbnb teaming up with the Australian Boomers and the men’s national team program couldn’t come at a better time, with Australian basketball coming to the forefront on the global stage with the recent NBA success of Patty Mills and Aron Baynes and the high draft selection of Dante Exum.

“Be it a Waterfront Retreat in Cottage Point, a yacht in Spain, or beyond, Airbnb has the most interesting properties for the most adoring fans, and we’re able to find new ways to connect the community, so they can feel the sense of belonging, anywhere in the world.

“We are eager to announce this partnership, as fans are gearing up for the 2014 FIBA Basketball World Cup in Spain this August, visit Airbnb to find the best places to stay and cheer.

“We are certain the Airbnb Boomers will be creating some meaningful memories of their own in 2014 and Boomers fans will now be able to share in the Airbnb experience more than ever."

Airbnb Boomers players and coaching staff Andrej Lemanis and Luc Longley will today join Mr Derwin and Mr McDonagh to officially launch the partnership at the Basketball Australia National Centre of Excellence at the AIS in Canberra.

When: Thursday 24 July @ 11:30am (Crews and Photographers can attend from 10:45am for footage and images of training)

Where: BA National Centre of Excellence Training Hall, AIS Canberra (map)

Who: Head Coach Andrej Lemanis and Assistant Coach Luc Longley, joined by players Matthew Dellavedova, Dante Exum, Joe Ingles, Aron Baynes and the full Airbnb Boomers squad.

As per Basketball Australia’s standard policy, the full commercial terms of the agreement were not disclosed.

The 2014 FIBA Basketball World Cup for Men will be held in Spain from 30 August to 15 September.

For more information on Airbnb or to rent a unique place to stay from local hosts in 190 countries, visit the Airbnb.com.

For all the latest news on the Airbnb Boomers journey to the 2014 FIBA World Cup and World Championships, be sure to visit the Basketball Australia website, Facebook, Twitter or BA.TV on YouTube.

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