Alanic International named Official Compression Partner of Basketball Australia

Alanic International named Official Compression Partner of Basketball Australia

Basketball Australia and Alanic International today announced a new partnership that will see the Australian owned company become BA’s Official Compression Partner, servicing the Women’s National Basketball League and high performance programs.

Under the four-year deal, Alanic International will supply its next generation compression range – the Cloak Series – to WNBL clubs, the Boomers and Opals, Emerging Boomers and Emerging Opals, the Emus and Gems Under 19 teams and the Under 17 boys and girls teams.

Basketball Australia Chief Executive Officer Kristina Keneally said BA was pleased to team up with an Australian owned brand rapidly increasing its global compression wear footprint.

“Alanic International has forged a worldwide reputation as the invisible hero of compression manufacturing, boasting a proven track record of manufacturing for industries, promotional companies and brands throughout the US, Australia and Europe,” Ms Keneally said.

“Now, Alanic International is bursting onto the world stage in its own right with its Cloak Series range, which will deliver top quality compression wear using the latest technology to our elite programs and WNBL clubs.

“Basketball Australia is excited to partner with Alanic International under this multi-year deal, and pleased to support our professional athletes’ performance and recovery needs with the highest quality, custom made compression gear.”

Kevin Painter, National Sales Manager of Alanic Asia Pacific said: “Basketball Australia has a proud record of success both on and off the court; the synergy between our two brands is perfect as BA builds for Rio 2016 and we continue to grow our global retail brand.

“We are inspired by the incredible talent, spirit and drive shown at all levels of Australian basketball, and we’re excited to provide BA’s athletes with the next generation of compression and recovery garments to ensure they can perform at their best.

“Working alongside BA will further enhance the growing reputation of the Cloak Series range, which is perfect timing as we celebrate the opening of our US office based in Beverly Hills, LA.

“We will look to leverage from this partnership by exploring similar relationships with clubs and associations throughout Australia and the US with a focus on building strong brand recognition within the sport.”

The Cloak Series – which currently boasts compression shorts, pants, tanks and socks for men and women – will also expand and become available for custom orders from this month.

Alanic International’s Cloak Series has previously supported the Melbourne Storm through the 2013 World Club Challenge, with that partnership extending into the 2013 Telstra NRL Premiership.

As per Basketball Australia’s standard policy, the full commercial terms of the agreement were not disclosed.