The Signet logo will be seen in the thick of the action on the Boomers shorts against USA Basketball this week and at the 2019 FIBA World Cup in September.
Matt Henry, General Manager of Marketing & Sales for Signet, said: “Signet is excited to support the team through the World Cup and the 2020 Tokyo Olympics. The Boomers don’t skip leg day, so we didn’t want to skip supporting their legs either with our brand on the official shorts.”
Signet isn’t just throwing a logo on the pant-leg of Australia’s best ballers though. Signet ambassadors, ‘Jingles’ Joe Ingles (Utah Jazz) and Matthew Dellavedova ‘Delly’ (Cleveland Cavs) will take fans behind the scenes of the Boomers with unique content, published by Signet, giving Aussies a glimpse of what it takes to prepare and perform against the world's best at the FIBA World Cup and Tokyo 2020 Olympics.
From training sessions to down time and all the way to game time, Signet will give fans unprecedented access to ‘Delly’, ‘Jingles’ and the Boomers.
Basketball Australia's Chief Executive Officer Jerril Rechter said: "We welcome Signet to Basketball Australia at such an exciting time for the Boomers. Thanks to the support of passionate companies such as Signet, our teams are able to compete at the highest level."
Signet CEO, Jack Winson said “We’re all about helping Australia compete. Our customers are everyday Aussies and businesses who might be underdogs within their industry but are looking to become over-achievers. The Boomers are just that too, underdogs from humble beginnings that are taking it to the world’s best with the expectation of nothing less than the top result. Signet is more than proud to join forces with the Australian Boomers and support them on their quest to Gold.”
From humble beginnings in 1968, Signet - Australia’s leading Packaging, Warehouse & Safety Supplies provider, is now one of the top 100 private companies in Queensland with distribution centres in every Australian state, proudly remaining a national, Australian-owned family business. Signet has evolved to become both an Australian manufacturer of products, as well as a supplier. The company has national contracts with some of Australia’s largest logistics companies, including Toll, Ceva, TNT and DB Schenker, and many of Australia’s leading brands, such as Woolworths, Metcash, LUSH, Ronald McDonald House, Merlo Coffee & EB Games.
In addition to distributing leading industrial brands, such as 3M, tesa and Kimberly Clark, Signet also sells an exclusive range of Signet's Own products and manufactures industrial and HACCP accredited stretch films and plastics, marking paints, inks and aerosols, labels and signs in Australia.
Signet’s main aim is to help Aussie businesses compete. We do this by providing businesses of all kinds with exceptional quality products (over 5,500 to choose from), at value-driven prices, combined with good old-fashioned personal customer service….and we do it fast! (orders despatched to customers same-day if ordered before 3pm).
To find out more about signet, visit: signet.net.au/about-signet
About Basketball Australia:
Basketball Australia (BA) is the governing and controlling body for the sport of basketball in Australia and is located in Wantirna South, Victoria. BA runs the Chemist Warehouse WNBL Championship, NWBL and WNWBL as well as 18 national teams and national junior championships. Basketball is an Olympic and Paralympic sport and shares one of the highest international profiles, with over 1.1 million people currently playing basketball in Australia.