ARCHER has worked with Basketball Australia for 12 months to produce a range specifically with the official in mind. Glen Towers, Basketball Australia’s Head of Commercial Partnerships, describes the launch as an inclusive range for all officials.
“It’s been some time since officials have had a wholistic product offering with Basketball Australia’s endorsement. Whether you are officiating at a local stadium or refereeing in the elite Chemist Warehouse WNBL or Australian Junior Championships, this range caters for all officials.”
The new range will be available exclusively through Basketball Australia’s existing Official Supply Partner, Ref Warehouse. The product will be available at the end of March, with pre-orders commencing in February.
The range will proudly display the new ‘BA Officials’ (BAO) visual branding, which has first been represented on this summer’s WNBL referee apparel. This is a new concept from Basketball Australia, which was designed to unite all technical officials together under a single identity. Head of Officials at Basketball Australia, Michael Haynes, explained that need for recognition of Basketball Australia officials.
“When Basketball Australia refreshed its branding in 2019, we wanted to produce a visual identity that would represent this key stakeholder group. Whether you are a referee, score table official or statistician, you can be represented by this unique logo as a single group of professionals.”
ARCHER has developed the BA Officials range by drawing on the modern officiating designs of international leagues. The fabrics and cuts have been carefully selected for maximum comfort and performance. The range will include core on and off-court apparel and equipment, with an expansion coming for the winter months.
States and associations will have the ability to produce customised versions of the Officially Licensed product, which will be facilitated by Ref Warehouse, who is the exclusive retailer of ARCHER product.
About ARCHER OFFICIALS
ARCHER OFFICIALS is a sports apparel and accessories brand dedicated to supplying officials around the world. ARCHER uses the latest in garment design and fabrication to produce authentic equipment for the modern decision-maker. Archer is For the Game.